Make (formerly Integromat) is a visual workflow automation platform that sits between Zapier's simplicity and n8n's power. Here's what it is, how it works, and who it is best for.
Make (formerly Integromat) is a workflow automation platform that sits between Zapier's simplicity and n8n's power. It is cloud-hosted, requires no code, and handles significantly more complex workflows than Zapier — at a lower price.
Make lets you connect apps and automate the flow of data between them using a visual canvas. You build scenarios (Make's term for workflows) by placing modules on a canvas and connecting them. Each module represents an app or a transformation. When the scenario runs, data flows from module to module according to your configuration.
A simple example: when a new order is placed in WooCommerce → Make pulls the order details → formats them → creates a record in Airtable → sends a Slack notification. Four modules, running automatically on every order.
What distinguishes Make from Zapier is its canvas model. Instead of a linear list of steps, Make shows workflows as a diagram where you see all paths and branches at once. This makes complex logic — routing, filtering, parallel paths, error handling — easier to reason about and build.
For workflows with conditional logic (different actions based on data values), Make's router module splits data down different paths. In Zapier, this requires a more awkward workaround. In Make, it is a first-class feature.
| Plan | Operations/month | Price | |---|---|---| | Free | 1,000 | Free | | Core | 10,000 | $9/mo | | Pro | 40,000 | $16/mo | | Teams | 150,000 | $29/mo |
Make counts "operations" — each action in a workflow. A 4-step scenario consumes 4 operations per run. At higher-step workflows and high volume, this adds up. But compared to Zapier, Make is consistently better value across all tiers.
Make has over 1,000 app integrations including:
The HTTP module allows connection to any API that Zapier or Make does not natively support.
| | Make | Zapier | n8n | |---|---|---|---| | Free tier | 1,000 ops/mo | 100 tasks/mo | Self-hosted (unlimited) | | Pricing model | Per operation | Per task | Server cost (self-hosted) | | Self-hosting | No | No | Yes | | Code support | No | No | Yes | | Complexity ceiling | High | Medium | Very high | | AI integration | Moderate | Basic | Strong | | Learning curve | Medium | Low | Medium–High |
Make is the right tool if:
Make is probably not the right tool if:
WhatWill AI builds automation workflows for Australian businesses on n8n and Make depending on the use case. Book a free discovery call to discuss what is worth building.
Make (formerly Integromat) is a cloud-based workflow automation platform. You connect apps and services on a visual canvas, define triggers and actions, and Make runs the workflow automatically. It is known for its visual circular interface, relatively generous pricing compared to Zapier, and support for more complex routing and data transformation than most no-code automation tools.
Make has a free tier that includes 1,000 operations per month — significantly more than Zapier's 100-task free tier. Paid plans start at $9/month for 10,000 operations. The pricing is per-operation (each action in a workflow counts), so complex multi-step workflows consume operations faster than simple ones.
For most users beyond the beginner stage, Make is the better choice: more operations per dollar, a higher complexity ceiling, and better data transformation support. Zapier is easier to start with and has more integrations. Make's advantage grows with the complexity of your workflows and the volume of your automation.
Make was originally called Integromat, founded in Czech Republic in 2012. It was rebranded to Make in 2022. The product is the same — the rebrand was a business decision, not a product change. Many tutorials and resources still use the Integromat name.
Make has integrations with AI providers including OpenAI and Anthropic. You can call an AI API as part of a workflow — for example, sending a customer email to an LLM to classify it, then routing the workflow based on the classification. The AI integrations are functional but less deeply integrated than n8n's native AI nodes.
WhatWill AI builds and runs AI systems for Australian businesses. Book a free 30-minute discovery call — we’ll tell you exactly what’s worth building for your situation.